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Marketing Program
A coherent and structured set of marketing strategies and activities aimed at achieving specific business goals.
Organization
An entity comprising multiple people working together towards a common goal, which can be classified as businesses, government bodies, or not-for-profits.
Industry Trends
Refers to the prevailing directions or developments in any given industry, often determined by consumer behavior, technological advancements, and regulatory changes.
Competitors
Entities, either companies or individuals, that compete in the same industry or market for customers.
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