An Outline Appears Around Each Cell Only When the ______________________

question 95

Short Answer

An outline appears around each cell only when the ______________________ attribute is present in the tag.

Understand the criteria for forming market segments including the need for differences among segments and similarities within segments.

Recognize the importance of linking customer needs to marketing actions in the process of segmenting and targeting markets.

Identify the reasons and benefits of market segmentation for businesses.

Distinguish between various bases of market segmentation including demographic, geographic, psychographic, and behavioral.