Web Page Design Incorporates Many of the Elements Used in Print

question 125

True/False

Web page design incorporates many of the elements used in print design, including graphics, color, typography, and layout.

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Definitions:

Percentage of Sales Budgeting

A method for setting a marketing budget based on a fixed percentage of the company's sales.

Competitive Parity

A strategy where companies set their advertising budget based on matching the competitor's absolute level of spending or the proportion per market share.

Objective and Task

A method of setting marketing budgets based on defining specific objectives and then estimating the costs of the tasks necessary to achieve these objectives.

Linear Forecast

A mathematical technique used to predict future data points by analyzing the linear relationship between variables.