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Business Strategies
Broad plans and tactics used by companies to achieve specific goals and objectives and to secure a competitive position in the market.
Resource-Based View
A strategic management perspective that considers a firm's resources and capabilities as the primary sources of its competitive advantage.
Sustained Competitive Advantage
The ability of a firm to maintain a unique value proposition in the market that cannot be easily replicated by competitors, thus ensuring long-term success.
Strategy
The formulation of organizational objectives, scopes, and action plans for gaining advantage.
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