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American Psychological Association
A leading scientific and professional organization representing psychology in the United States, dedicated to advancing the creation, communication, and application of psychological knowledge.
Code of Ethics
A set of principles and guidelines designed to help professionals conduct their business with honesty and integrity.
Foot-In-The-Door Technique
A persuasion strategy that involves getting a person to agree to a small request as a precursor to agreeing to a larger request.
Low-Ball Technique
A persuasion strategy in which an initial, lower price is offered to secure agreement, then raised before the deal is closed.
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