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Transnational Strategy
A strategy whereby global firms take a hybrid approach that combines the meganational and multidomestic strategies, simultaneously offering the benefits of both global and local advantages.
Location Specificity
The importance and impact of a geographical location on a business's operations, strategy, and success.
Company Specificity
The unique characteristics and strategies that distinguish a particular company from its competitors.
Subsidiary Human Capital
Company knowledge within a specific location.
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