You Are the Sales Manager for a Software Company and Have

question 19

Multiple Choice

You are the sales manager for a software company and have been informed that the price elasticity of demand for your most popular software is less than 1.To increase total revenues,you should:

• A) increase the price of the software.
• B) decrease the price of the software.
• C) hold the price of the software constant.
• D) increase the supply of the software.

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