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What is demand-withdraw communication, and how might it affect a relationship?
Glocalization Strategy
A strategy that blends global integration with local responsiveness, adapting services or products to accommodate local tastes while maintaining a global brand.
Regional Tastes
Preferences and inclinations specific to people in a particular geographic area.
Brand Loyalty
Commitment to a brand in the face of competition.
Guerilla Marketing
Marketing through unconventional, innovative, low-cost means to generate social buzz and maximum exposure.
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