Examlex
Which is in lowest terms?
Top Management
The highest level of management in an organization, responsible for setting policies, making strategic decisions, and overseeing all operational activities.
Marketing Implementation
The process of executing the marketing strategy by creating and performing specific actions that will ensure the achievement of the marketing goals.
Strategic Planning
The process of defining a company's direction and making decisions on allocating its resources to pursue this strategy, including its capital and people.
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