Examlex
Factor the following number into the product of primes. List the prime factors from smallest to largest. If the number is not factorable, indicate this.
Marketing Variables
Are factors that can be controlled by a company to influence consumers' purchase decisions.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally categorized into the four Ps: Product, Price, Place, and Promotion.
Product Platform
A set of common design, components, and technologies used as a base upon which a series of products can be developed.
Secondary Data
Information that has been collected previously by someone else for a different purpose but is being utilized for a new analysis.
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