Factor

question 68

Essay

Factor.

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Definitions:

Promotional Mix

The combination of marketing tools used by a company to promote its products or services effectively.

Personal Selling

A direct marketing approach where salespeople personally interact with potential customers to build relationships and promote sales.

Public Relations

The practice of managing and disseminating information from an organization to the public to shape its image.

Integrated Marketing Communications

The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program designed to maximize the impact on customers and other stakeholders.