Program Maintenance May Consume as Much as 65% of the Total

question 68

True/False

Program maintenance may consume as much as 65% of the total software life cycle budget.

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Definitions:

Push Strategies

Marketing tactics aimed at getting products in front of the customer, often through distribution channels, to increase demand.

Pull Strategies

Marketing techniques aimed at increasing demand for a product among consumers, encouraging retailers to stock the product in response.

Channel of Distribution

The path or route through which goods and services travel from the producer or manufacturer to the final consumer or user, including intermediaries like wholesalers and retailers.

Promotional Tools

Promotional tools are techniques and methods used to communicate with the target market, increase awareness, and influence the perceptions and behaviors of potential customers.