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Cobranding
A marketing partnership between at least two different brands of goods or services.
Comarketing
A collaborative marketing strategy where two or more companies or brands work together on promotions or joint products to leverage each other's strengths and reach a wider audience.
Personal Determinants
Individual characteristics such as personality, attitudes, values, and behaviors that influence one's decisions and actions in various situations.
Cultural Experiences
Engagements that allow individuals to gain insight into and appreciation for the traditions, arts, customs, and worldview of a culture different from their own.
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