Examlex
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Product Orientation
A business philosophy that focuses on the quality and attributes of the product itself rather than customer needs or desires.
Marketing Concept
A business philosophy that emphasizes identifying and meeting the needs and wants of customers as the key to achieving organizational goals.
Production Cycle
The sequence of steps involved in producing a good or service, from the initial concept or design to the final product delivery.
Sales Concept
A marketing strategy that prioritizes making sales and considers customer needs as secondary, focusing on aggressive sales techniques.
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