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Samantha needs to create a new recipient list for a mail merge.While using the Mail Merge Wizard, she should select which of the following options?
Observable Customer Characteristics
Traits or behaviors of consumers that can be directly seen and measured by marketers.
Geographic Variables
Factors related to location that influence consumer behavior, marketing strategies, and business operations.
Behavioral Variables
Factors that influence the actions of individuals or groups, often considered in marketing to understand consumer decision-making processes.
Psychographic
Relates to consumers' lifestyles, attitudes, values, and personality traits, used in marketing to segment markets more precisely.
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