How Do Advertisers Use Data to Know Which Products Would

question 2

Multiple Choice

How do advertisers use data to know which products would most likely appeal to you?

• A) They monitor the television stations you watch.
• B) They track your movements on your Fitbit.
• C) They track your Facebook and Instagram posts and "likes."
• D) They analyze your text messages sent to your friends.

Explore the role of minority influence and the processes through which minorities can impact group norms and decisions.

Understand the impact of group size, composition, and cultural background on conformity and social influence.

Consider the role of self-categorization in social influence, emphasizing how individuals perceive and align with group norms.

Understand the characteristics and behaviours of minorities that can challenge and influence the majority viewpoint.

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Definitions:

Moral Hazard

The situation where one party engages in risky behavior knowing that it is protected against the consequences of that behavior, often because another party will bear those consequences.

Asymmetric Information

A situation where one party in a transaction has more or superior information compared to another, often leading to an imbalance in the transaction.

Product Reviews

Evaluations or assessments of a product's performance, quality, and usefulness, typically written by consumers or experts.

Moral Hazard

The situation in which one party takes greater risks because another party bears the cost of those risks, often seen in insurance and financial sectors.