EasyMart (EM)has a Physical Store and an Online Shopping Site

question 30

Multiple Choice

EasyMart (EM) has a physical store and an online shopping site and is coming up with deals on retail products for the week of Christmas.As a marketing consultant at EM,which of the following tactics would you recommend to achieve the highest sales?

• A) Issue discount coupons in newspapers for all products
• B) Issue in-store coupons for select products and brands
• C) Issue digital coupons for discounts on all products
• D) Issue discount cards redeemable on future purchases

---

Definitions:

Ventral

Referring to the front or forward part of the body, in contrast to the back or dorsal side.

Homeostasis

The self-regulating process by which biological systems maintain stability while adjusting to conditions that are optimal for survival.

Prophylactic

Referring to measures or treatments taken to prevent disease or injury.

Therapeutic

Relating to the healing of disease or maintenance of health, often used in the context of treatment, interventions, or remedies.