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Multiple Market Segments
Targeting multiple distinct groups of potential consumers, each with different needs and characteristics, within a marketing strategy.
One Product
The term "one product" refers to a business strategy focusing on the development, marketing, and sale of a single product.
Market Segmentation
The process of dividing a market of potential customers into groups, or segments, based on different characteristics.
Marketing Program
A comprehensive plan that integrates various marketing strategies and tactics to achieve specific business objectives.
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