The Stability Index Is a Number on a Scale from _____

question 622

Multiple Choice

The stability index is a number on a scale from _____.

• A) 1 to 5
• B) 1 to 10
• C) 1 to 15
• D) 1 to 20

---

Definitions:

Hierarchy of Effects

A sequence of stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally purchase of a product or service.

Last Stage

The final phase in a process, such as in product development or the life cycle of a product in the market.

Interest

A charge for borrowing money, typically a percentage of the borrowed amount, or intense curiosity or concern in something.

Awareness

The degree of consumer recognition of a product, brand, or issue, often as a result of marketing efforts.