A True Statement About Mobile Marketing Campaigns Is

question 11

Multiple Choice

A true statement about mobile marketing campaigns is:

• A)a mobile marketing campaign needs elements of traditional online or offline marketing.
• B)careful attention must be given to metrics that will be used to measure the success of the campaign.
• C)marketers can assume that younger consumers are better targets for a mobile campaign.

---

Definitions:

Market Price

The current price at which a good or service can be bought or sold in a marketplace.

Marginal Cost

The change in total cost that arises when the quantity produced is incremented by one unit.

Downstream Division

Pertains to the part of a corporation involved in the refinement, processing, and sale of the end products derived from raw materials.

Transfer Price

The price at which divisions of a company transact with each other, often used for budgeting and tax purposes.