It Is Important That Marketers Take a Technical Perspective in Assessing

question 27

True/False

It is important that marketers take a technical perspective in assessing website usability.

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Definitions:

Chimpanzees

Chimpanzees are primates that belong to the great apes family, known for their high intelligence and complex social behaviors.

Confirmation Bias

The tendency to search for, interpret, favor, and remember information in a way that confirms one’s preconceived beliefs or hypotheses.

Scientific Method

A systematic process for investigating phenomena, acquiring new knowledge, or correcting and integrating previous knowledge, based on empirical or measurable evidence.

Functional Fixedness

A cognitive bias that limits a person to using an object only in the way it is traditionally used.