When Setting Objectives for a Website, Marketers Must Be Concerned

question 35

Multiple Choice

When setting objectives for a website, marketers must be concerned about:

• A)a website that offers entertainment to visitors.
• B)making sure the website is equipped to conduct ecommerce.
• C)the role of the site in overall marketing strategy.

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Definitions:

Eligible To Be Bonded

A status indicating that an individual or company can be insured against losses caused by dishonesty, fraud, or failure to perform.

Application Form

A document that an individual fills out to apply for something, such as a job, loan, or program, detailing personal, educational, and professional information.

Open-Ended Questions

Questions formulated to encourage detailed, meaningful, and thoughtful responses, rather than yes-no answers or specific data.

Nondirective Interview

An interviewing technique where the respondent leads the conversation, with minimum control exerted by the interviewer.