Examlex
Among the marketing objectives that help create a satisfactory customer experience are:
Collections
Collections involve the processes and activities undertaken by a business to pursue and receive payments owed by customers or debtors.
Projected Sales
An estimate of the amount of revenue that a company expects to earn in a future period from selling goods or services.
Sales Estimates
Projections or predictions about the future sales revenue of a business within a certain period, based on historical data, market analysis, and other factors.
Bottom-Up Process
The bottom-up process is an approach to planning or decision-making that starts at the operational or tactical level and proceeds upwards, allowing decisions to be made based on detailed data and observations.
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