Deploying and Tuning the Site

question 4

Multiple Choice

Deploying and tuning the site:

• A)needs to be performed by the marketing department.
• B)indicates how other marketers are creating online customer experience.
• C)is essentially a technical task.

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Definitions:

Return on Investment

A measure used to evaluate the efficiency of an investment, calculated by dividing net profit by the cost of the investment.

Profit Center Income Statement

A financial report that measures the profitability of a particular segment, department, or division within a company, distinguishing it from other areas of the business.

Revenues and Expenses

Revenues refer to the money generated from normal business operations while expenses are the costs incurred to generate those revenues.

Purchase Requisitions

Formal requests made within an organization to procure goods or services.