There Are a Number of Differences Between the Product Focused

question 25

Essay

There are a number of differences between the product focused approach to marketing and the customer focused approach.Identify three areas in which there are differences between the two and be specific about the nature of the difference.Give an example for each, indicating how marketing would be carried out in the traditional approach versus the relational approach in each of the areas.

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Definitions:

Word Association Test

A psychological test where individuals respond to words with the first word that comes to mind, used to explore their unconscious and conscious processes.

Projective Technique

A psychological assessment tool used to reveal unconscious desires, feelings, and conflicts through the interpretation of ambiguous stimuli.

Principal of Equivalence

A principle in physics, particularly in general relativity, which states that gravitational and inertial forces are of a similar nature and often indistinguishable.

Self-Analysis

The process of examining one's own thoughts, feelings, and behaviors to gain insight into one's personality and mental state.