________ Is Not a Way in Which Relationship Marketing Differs

question 34

Multiple Choice

________ is not a way in which relationship marketing differs from transactional marketing.

• A)Networked organizations instead of hierarchical organizations
• B)Long term focus instead of short term perspective
• C)Customer dialog instead of isolated marketing research projects

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Definitions:

Behavior

The actions or reactions of an individual or group in response to external or internal stimuli.

Weak Ties

Social connections that are not closely bonded or emotionally attached but can provide valuable information and opportunities not available in close networks.

Secondary Group

A larger, more impersonal group that usually has specific goals, involving formal, impersonal relationships among its members.

Emotional Support

Refers to the assistance, comfort, and reassurance provided to individuals to help them cope with stress, emotional distress, or trauma.