Which of the Following Is a True Statement About the CRM

question 4

Multiple Choice

Which of the following is a true statement about the CRM process?

• A)It makes segmentation obsolete.
• B)It is driven by customer information.
• C)It is useful only for outbound marketing programs.

Understand the difference between formal and informal communication channels within organizations.

Recognize the function and characteristics of the grapevine in organizational communication.

Identify the conditions under which rumors spread most effectively in organizations.

Understand how personal emotions and gossip contribute to the grapevine.

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Definitions:

Property Dividend

A dividend paid to shareholders in the form of assets other than cash, typically securities or physical assets owned by the company.

Bonds

Fixed-income investments representing a loan made by an investor to a borrower, often corporate or governmental.

Stock Dividend

A dividend paid to shareholders in the form of additional shares of the company's stock, rather than in cash.

Market Price

The current price at which an asset or service can be bought or sold in the open market.