Which Is a True Statement About the B2B Buy Cycle

question 35

Multiple Choice

Which is a true statement about the B2B buy cycle?

• A)Most companies determine the type of buying cycle they use.
• B)The B2B buy cycle implies a process with multiple participants that occurs over time.
• C)The B2B buy cycle applies only to large manufacturing corporations.

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Definitions:

Functional Chimneys Problem

An organizational challenge where departments or functional units operate in isolation, leading to a lack of communication and cooperation across the organization.

Decision Making

The process of selecting a course of action from among multiple alternatives to achieve a desired objective.

Cooperation

The process of groups or individuals working together towards a common goal or benefit.

Coordination

The process of organizing and aligning activities, processes, or efforts of different entities or departments to ensure smooth, efficient operation and the achievement of shared goals.