Which of the Following Is a True Statement About the Cost

question 28

Multiple Choice

Which of the following is a true statement about the cost of lead generation programs?

• A)It costs about the same to generate a B2C lead as it does to generate a B2B lead.
• B)Leads generated by inbound marketing are generally less expensive.
• C)Most B2B companies can generate leads at about the same cost.

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Definitions:

Community Psychology

A field of psychology that has highlighted the need for the prevention of mental disorders and the promotion of mental health, as opposed to exclusive reliance on treatment approaches; applies an ecological perspective that stresses the interdependence of the individual, the family, community, and society; embodies sensitivity to a person’s social context and appreciation of diversity; pays more attention to people’s strengths and the promotion of wellness, in contrast to the clinical psychology focus on deficits and reduction of maladaptive behaviors; stresses the importance of informal social supports, rather than relying solely on professional help; and is oriented to social justice and social change.

Ecological Approach

A perspective within psychology and other social sciences that emphasizes the importance of understanding individuals in the context of their physical and social environments.

Interdependence

A mutual reliance between two or more groups or people, where each is dependent on the others for certain needs or outcomes.

Mental Health

Narrowly, the absence of disorder. In a broader view, the presence of optimal social, emotional, and cognitive functioning—also known as wellness.