We Can Only Call It "Social Media Marketing" If

question 19

Multiple Choice

We can only call it "social media marketing" if:

• A)it leads to achieving business and marketing goals.
• B)users actively share the content.
• C)it brings in many Facebook fans and Twitter followers.

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Definitions:

Discount Rate

The interest rate charged to commercial banks and other financial institutions for loans received from the central bank's discount window.

Open Market Operations

Activities conducted by central banks to buy or sell government securities in the open market to control the money supply and interest rates.

Money Supply Control

The regulation of the amount of money in circulation by a central authority, typically a country’s central bank, to achieve economic objectives.

Open Market Operations

The buying and selling of government securities by a central bank in order to control the money supply and interest rates in the economy.