Product Reviews

question 39

Multiple Choice

Product reviews:

• A)tend to be negative toward the brand.
• B)are used and trusted by consumers.
• C)do not have an impact on consumer purchases.

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Definitions:

Direct To Consumer

A business model where products or services are sold directly to consumers, bypassing traditional intermediaries like retailers.

Marketing Channel

The route or pathway through which goods or services travel from the producer or manufacturer to the final user or consumer.

Mail-Order Catalog

A printed publication with a list of goods that can be purchased by mail.

Digital Marketing Channel

Platforms or mediums used to reach and engage customers through digital means, including social media, email, websites, and online advertising.