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The minimal acceptable standard for permission marketing is:
Dominant Firms
Companies that have a major share of sales in a specific market, significantly influencing that market's dynamics.
New Firms
Newly established businesses entering the market, often bringing innovation or increasing competition in their industry segment.
Creative Destruction
A concept in economics where new innovation leads to the obliteration of older industries or ways of doing things, driving economic development.
Concentrated Industries
Industries where a few companies dominate the market share, resulting in less competition and potentially higher prices for consumers.
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