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Display advertising formats explain the type of content that can be used in an ad.
String Theory
A theoretical framework in physics that proposes that the fundamental particles are not point-like dots, but rather tiny, vibrating strings.
Variable
An element, feature, or factor that is likely to vary or change.
Hypothesis
A proposed explanation or assumption for a phenomenon, made as a starting point for further investigation, testable by experimentation or observation.
Operationalization
The process of defining a research variable or concept so that it can be measured or expressed quantitatively or qualitatively.
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