The Technique That Serves Ads to Internet Users Based on Tracking

question 14

Multiple Choice

The technique that serves ads to Internet users based on tracking of their Internet activities is:

• A)behavioral advertising.
• B)personalized advertising.
• C)re-targeting.

---

Definitions:

Nondirect Relationship

A relationship between two variables where changes in one variable do not lead to consistent and predictable changes in another variable directly.

One-tailed

A hypothesis test where the area of interest is only on one side of the sampling distribution, indicating either a greater-than or less-than direction but not both.

Two-tailed

A type of statistical test that considers both directions of a possible effect, looking for deviations from a null hypothesis in two opposite directions.

Nondirectional

A hypothesis that does not predict the specific direction of the relationship between variables.