________ Is the Concept That Describes the Degree of Positive

question 33

Multiple Choice

________ is the concept that describes the degree of positive or negative feelings about a brand.

• A)Brand equity
• B)Brand prestige
• C)Brand image

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Definitions:

STAR Approach

A technique used to answer interview questions by outlining the Situation, Task, Action, and Result of a specific experience.

Behavioural Questions

Questions posed in interviews aimed at eliciting information about how a candidate has behaved in past situations, as indicators of how they would act in future situations.

Résumé

A written summary of an individual's career history, education, skills, and achievements, typically used as part of a job application.

Email

A method of exchanging digital messages between people using electronic devices.