Making a Marketing Video Is More Than Just Shooting Some

question 32

Essay

Making a marketing video is more than just shooting some cool footage.The text discusses some of the best practices for making use of the power of marketing videos.Discuss three things that should be done in order to have the best chance of making a video that will have marketing impact.

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Definitions:

Rational Model

is a decision-making process that involves logical and systematic steps based on reason and facts.

Experienced Blind Spot

A phenomenon where expertise or familiarity in one area can lead to an oversight or failure to recognize potential flaws or alternative options in decision-making.

Tenured Managers

Managers who have secured a permanent position, often in academia, offering job security and freedom from dismissal without just cause.

Unexpected Crisis

A sudden, unanticipated event that poses a significant threat and requires immediate response.