Which of the Following Is Not a True Statement About

question 10

Multiple Choice

Which of the following is not a true statement about CLV?

• A)It is the net present value of the net margin minus the cost of serving a specific customer.
• B)It can be used only by traditional direct marketers.
• C)It requires an extensive customer database.

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Definitions:

Income Tax Allocation

The process of assigning the income tax expense or benefit to various accounting periods or components.

ASPE

Accounting Standards for Private Enterprises; a set of accounting policies and principles developed for use by private companies in Canada.

Jointly Controlled Enterprises

A business arrangement between two or more parties who share control over the business operations and decision-making process.

Proportionate Consolidation

An accounting method where an investor entity combines its share of each of the assets, liabilities, income, and expenses of a jointly controlled entity with similar items, line by line, in its financial statements.