The Most Effective Internet Marketing Programs Make Use of the Four

question 25

Essay

The most effective Internet marketing programs make use of the Four I's.Identify each of them, carefully explain what it means and why it is important, and give an example of each in action in an Internet marketing program.

---

Definitions:

Retained Earnings

The portion of a company's profits that is saved or retained for reinvestment in the business, rather than being paid out as dividends to shareholders.

Direct Labor

The wages and other payroll costs of the employees who directly produce goods or services.

Work in Process

Inventory that includes materials that have been partially completed but are not yet finished goods.

Job-Order Costing System

A costing methodology that assigns costs to each specific product or job, making it ideal for customized orders.