Which of the Following Is Not a True Statement About

question 10

Multiple Choice

Which of the following is not a true statement about CLV?

• A)It is the net present value of the net margin minus the cost of serving a specific customer.
• B)It can be used only by traditional direct marketers.
• C)It requires an extensive customer database.

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Definitions:

Rent-Seeking Activity

Efforts by individuals or firms to gain unfair economic benefits through manipulation or exploitation of the regulatory or political environment, without contributing to productivity.

Tariffs and Quotas

Government-imposed restrictions on trade, where tariffs are taxes on imported goods, and quotas are limits on the amount of goods that can be imported.

Higher Tariffs

Increased taxes imposed on imported goods with the aim of protecting domestic industries, reducing trade deficits, or retaliating against trading partner policies.

Import Restrictions

Government-imposed limitations on the quantity or type of goods that can be brought into a country.