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________ Is Making Recommendations to Visitors Based on Preferences Generated

question 24

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________ is making recommendations to visitors based on preferences generated by the purchases of similar visitors.


Definitions:

Tax Rate

The proportion of income that the government takes from a person or company as taxes.

Incremental Cash Flow

The additional cash flow generated by a company as a result of engaging in a specific project or activity.

Cannibalization

The loss of sales of an existing product due to the introduction of a new product by the same company.

Sunk Costs

Expenditures that have been made and cannot be recovered, and should not influence ongoing investment decisions.

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