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Tax Rate
The proportion of income that the government takes from a person or company as taxes.
Incremental Cash Flow
The additional cash flow generated by a company as a result of engaging in a specific project or activity.
Cannibalization
The loss of sales of an existing product due to the introduction of a new product by the same company.
Sunk Costs
Expenditures that have been made and cannot be recovered, and should not influence ongoing investment decisions.
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