Outcomes-Driven Supply Chains Should Be Recognized As

question 35

Multiple Choice

Outcomes-driven supply chains should be recognized as:

• A)one means of achieving business profitability.
• B)the result of automated marketing processes.
• C)a revolutionary change in the way supply chains are managed.

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Definitions:

Reliability

Reliability in research refers to the consistency or repeatability of a measure or test; a reliable measure produces similar results under consistent conditions.

Measurement

The process of finding out whether people (or media content) have more or less of an attribute we are interested in. It is done by assigning numbers to the phenomena we are interested in.

Face Validity

The extent to which a test or procedure appears effective in terms of its stated aims to those taking or observing it, without considering underlying mechanisms.

Semantic Differential Scales

A type of survey question where respondents rate a concept on a scale between two bipolar adjectives, used to measure attitudes or feelings.