Case-Based Critical Thinking Questions Case 5-1 Dylan, Ryan, and Eddie

question 87

Multiple Choice

Case-Based Critical Thinking Questions Case 5-1 Dylan, Ryan, and Eddie are small-business owners who use Microsoft Word to create various types of documents. They are attending a workshop designed to teach them how to customize the look of the documents that they create. Ryan has heard that it is possible to modify the theme of a document, but he doesn't know what elements are included in the theme. Which of the following is NOT part of a document's theme?

• A) its colors
• B) its effects
• C) its fonts
• D) its line spacing

---

Definitions:

Frederick Reichheld

A business strategist best known for his work on customer loyalty, including the development of the Net Promoter Score (NPS) as a measure of customer loyalty and satisfaction.

Customer Repurchase Rates

The frequency or likelihood with which a company's customers buy its products or services again.

Long-Term Customer Retention Rate

A measurement of how well a company can retain its customers over an extended period, indicating customer loyalty and satisfaction.

Customer Recommendations

Suggestions or advice given by consumers about a product, service, or company based on their personal experience or satisfaction.