Case-Based Critical Thinking Questions Case 6-2 Duncan Thinks That the Easiest

question 47

Multiple Choice

Case-Based Critical Thinking Questions Case 6-2 Duncan thinks that the easiest way for him to get comfortable with mail merges is to create a data source from scratch with which he can experiment. Duncan's first step in creating a data source is to click the _______ in the Start Mail Merge group.

• A) Mailings tab
• B) Select Recipients button
• C) Type New List
• D) New Address List

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Definitions:

B2C Sales

Direct transactions between a business and the end consumers of its products or services.

Customer Relationship Management (CRM)

A business philosophy and set of strategies, programs, and systems that focus on identifying and building loyalty among the firm’s most valued customers.

Straight Rebuy

A purchasing situation in which a buyer reorders a product or service without modifications or shopping around.

Buying Center

A group within an organization responsible for evaluating and making purchasing decisions.