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Why did European demand for slaves increase dramatically in the 1500s?
Behavioral Learning
The process of acquiring new behaviors and knowledge through conditioning and observation.
Cognitive Learning
The process of acquiring knowledge and understanding through thought, experience, and the senses.
Brand Loyalty
A favorable attitude toward and consistent purchase of a single brand over time.
Perceived Risk
The potential for loss that consumers believe they are exposing themselves to when making a purchase decision.
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