Mission Statements Should Be Written According to Certain Guidelines

question 24

Multiple Choice

Mission statements should be written according to certain guidelines.Which of the following are some of these guidelines? Select all that apply.

• A)no longer than a couple of sentences
• B)states the organization's purpose using action words
• C)covers a variety of activities and spans a broad time frame
• D)should be simple and from the heart

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Definitions:

Promotion-to-Sales Ratio

A metric that compares the cost of marketing and promotion activities to the revenue generated from sales.

Break-Even Points

The point at which total costs and total revenues are equal, meaning the business is neither making a profit nor a loss.

Return on Investments

A measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the benefit (return) of an investment by the cost of the investment.

Competitors

Other businesses or products that offer similar solutions or target the same customers within a market.