Examlex
Simplify.
Functional Benefits
are the practical or utilitarian advantages that a product or service offers to its users.
Consumer-Brand Connection
The relationship and emotional bond that develops between consumers and a brand, influencing loyalty and purchasing behavior.
Brand Equity
The value and strength of a brand that decides its worth, based on the consumer's perceptions of the brand's importance and identity.
Competitive Advantage
The attributes that allow an organization to outperform its competitors, such as superior quality, unique features, or lower costs.
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