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Elaboration Likelihood Model
A theory in social psychology that proposes two primary pathways of persuasion: a central route and a peripheral route.
Heuristic/Systematic Model
Theory that posits two routes to persuasion, via either conscious or automatic processing.
Personal Relevance Theory
A theory suggesting that people are more likely to be persuaded by messages that they find personally relevant or meaningful.
Peripheral Cue
A type of stimulus in persuasion that influences a person's attitude or behavior through indirect or secondary features, rather than the central message itself.
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