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Zeke Company sells 25,000 units at $21 per unit. Variable costs are $10 per unit, and fixed costs are $75,000. The contribution margin ratio and the unit contribution margin are:
Social Comparison Theory
A theory suggesting individuals determine their own social and personal worth based on how they stack up against others.
Persuade
The act of convincing someone to do something or to believe in something through reasoning, argumentation, or appeal.
Aggressively
Behaving or acting in a manner that is forceful, assertive, or with a strong intent to dominate or succeed.
Self-serving Bias
The common tendency to attribute one's successes to personal characteristics and failures to external factors.
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