Examlex
The mastermind of the 1995 Riyadh bombing and the bombing of the destroyer U.S.S Cole was _______________.
Communication Channel
The medium—print, broadcast, the Internet—that carries the message.
Medium
A means or channel through which something is communicated or expressed, such as language for ideas, or media like television and radio for information.
Rule-Of-Thumb Method
A heuristic process or guideline that simplifies decision-making without guarantees of accuracy or comprehensiveness.
IMC Budgeting
Involves allocating financial resources for Integrated Marketing Communications, ensuring a strategic mix of advertising, sales promotion, public relations, and direct marketing efforts.
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