Which of the Following Statements About the Societal Orientation Is

question 61

Multiple Choice

Which of the following statements about the societal orientation is FALSE?

• A) Companies that protect the environment by using all-natural materials in their products are showing a societal marketing orientation.
• B) Marketers cannot deliver all benefits sought by customers because these benefits may not be in the long-term best interests of the customers.
• C) The societal marketing concept is an important refinement of the market concept.
• D) Organizations have both a social and economic justification for their existence.
• E) The majority of consumers support environmentally-friendly companies and willingly paying more for these products.

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Definitions:

Cognitive Epiphanies

Sudden and profound moments of realization or understanding that can significantly alter one's perspective or beliefs.

Positive Institution

Organizations or societal structures that promote the well-being of individuals and communities, fostering positive development and interactions.

Religious Institutions

Organizations based on beliefs in and worship of a superhuman controlling power, especially a personal God or gods, providing community, moral guidance, and rituals.

Positive Institutions

Those organizations that cultivate civic virtues, encouraging people to behave like good citizens while promoting the collective good.